Privacy Policy

 At LinkTree, we are committed to upholding the highest global standards of data protection, cybersecurity, and responsible information governance. We recognise that our customers, partners, and stakeholders place significant trust in us, and we safeguard that trust through rigorous controls, transparent practices, and continuous improvement in how we manage and protect data.

Our approach is grounded in full compliance with the Singapore Personal Data Protection Act (PDPA), applicable international data privacy and cybersecurity regulations, and the local laws of every jurisdiction in which we operate. We also align our practices with industry-recognised frameworks and emerging regulatory expectations, ensuring that our policies remain robust, relevant, and forward-looking.

This unified commitment ensures that all information entrusted to Link Tree—whether personal, operational, or sensitive— is handled lawfully, securely, ethically, and with the highest degree of professional care.

1. Data Protection & Responsible Information Governance

At LinkTree, we view data as a critical asset that must be handled with integrity, confidentiality, and transparency. Our data protection framework extends to encompass all forms of information entrusted to us — including personal data, operational data, customer records, business intelligence, and digital assets.

We apply strict standards to ensure that:

• Data is collected and used only for legitimate, clearly defined purposes.
• Access to information is governed by strong controls and granted only to authorised personnel.
• Data is stored securely and retained only for as long as necessary under legal, regulatory, and business requirements.
• Cross-border data transfers follow internationally recognised safeguards and compliance protocols.
• Individuals’ rights to transparency, access, and correction are respected and facilitated.

Our policies are built on the requirements of the Singapore PDPA, as well as equivalent or higher standards in other jurisdictions where we operate. We continuously review and enhance our governance model to meet evolving global expectations in privacy, risk management, and data stewardship.

2. Cybersecurity & System Protection

The security of our digital environment is fundamental to maintaining trust. LinkTree employs a comprehensive, defence-in-depth approach to cybersecurity that protects our systems, infrastructure, and information from threats, misuse, and unauthorised access.

Our commitment includes:

• Maintaining secure technology environments supported by best-practice cybersecurity controls.
• Implementing advanced authentication, monitoring, and threat-prevention measures.
• Ensuring responsible use of technology, devices, networks, and digital communication channels.
• Enforcing strict requirements for password hygiene, secure remote access, and safe handling of sensitive information.
• Regularly assessing our cyber resilience through updates, internal reviews, and ongoing risk evaluation.

In line with international standards and local cybersecurity laws, we proactively safeguard against emerging risks and ensure that our security practices remain robust, adaptive, and aligned with industry expectations.

3. Ethical Conduct, Integrity & Zero-Tolerance Compliance

Data protection and security are inseparable from ethical behaviour. LinkTree upholds a strict zero-tolerance stance against bribery, corruption, and improper influence, reflecting our dedication to responsible business conduct.

We require all employees, contractors, and partners to:

• Act with honesty, integrity, and professionalism in all interactions.
• Avoid any activity that may compromise impartiality or create conflicts of interest.
• Refrain from offering, soliciting, or accepting anything of value that could be perceived as a bribe.
• Comply with the Singapore Prevention of Corruption Act, relevant international anti-corruption laws, and our internal Code of Conduct.
• Adhere to our strict standards when engaging with vendors, third parties, and government officials.

LinkTree maintains clear accountability mechanisms and enforces disciplinary actions for violations. This principled culture ensures that every aspect of our operations supports lawful, ethical, and transparent business practices.

4. Training, Awareness & Continuous Monitoring

Security and compliance are shared responsibilities. We invest in ongoing training and awareness programmes to ensure that all personnel understand their obligations in data protection, cybersecurity, and ethical behaviour.

Our commitment includes:

• Regular training tailored to evolving risks, regulatory updates, and company standards.
• Awareness initiatives that reinforce secure practices and responsible handling of information.
• Continuous monitoring of our compliance posture through internal checks, oversight functions, and risk assessments.
• Immediate escalation and responsible management of incidents, ensuring transparency and timely response.
• A culture that encourages employees to report concerns without fear of retaliation.

Through education and assurance, we maintain a resilient organisation where privacy, security, and integrity are part of everyday practice.

5. How to Reach Our Data Protection Officer

For all matters related to data privacy, information security, or compliance, please contact LinkTree’s Data Protection Officer at: compliance@linktreecorp.com